Lauren Greaves is a senior director of marketing with experience in a corporate marketing setting.
About Lauren
Welcome to my marketing portfolio! My name is Lauren Greaves ("graves"). I'm a Senior Marketing Manager of Digital Acceleration in the medical devices industry and hold an MS in Marketing and BS in Ag Communications and Journalism from Texas A&M University.
From digital photography to websites and apps, I'm obsessed with technology+marketing.
It all started when I won my first digital camera in a photography contest as a kid. It was a brick of a thing, but I wore it out! From there the next digital obsession became building websites in college. I took one HTML/CSS course and was hooked. With the learnings from that course and a bit of Googling, I went on to build a new site for my family's miniature horse business, an NYC childbirth education business, and the original version of this site.
But then the obsession crept into my full-time job after grad school. My company caught on to my innate need to work on digital projects and harnessed it (horse joke) to better serve our internal and external customers.
While with my company I've had the pleasure of:
- Obsessively improving our B2B promotion portal's usability while making it a more powerful marketing tool.
- Building a B2B2C virtual reality app from start to finish to SHOW how our products help patients see and do more.
- Fine-tuning a B2B app to give our sales team access to always-current, dynamic sales content.
When not working, I'm a horsewoman, avoiding cooking, and probably still marketing for my family's miniature horse business!
See more of my photgraphy
Recommendations
An agile thinker who is not afraid to take on new challenges, Lauren took on ever-expanding responsibilities and dealt with ambiguity and pressures to deliver with high levels of professionalism. I have seen Lauren grow rapidly from her Internship into a key resource for our Marketing organization. Lauren would be an excellent asset for any organization looking for an individual with the skills and drive to deliver results.
She is a marketer with good strategic thinking, and always executes projects with impressive attention to details, which sets her work apart from her peers. She is a quick learner with well-rounded marketing skills. I am sure that her capability of managing a project from ideation to finish will go a long way.
I had the pleasure of having Lauren as one of my direct reports. She is a great team player and amazing thought leader. Lauren always has her customer in mind as a first priority and strives to build the best internal and external customer experience possible. She is very organized and a continual learner. Lauren has been an asset to every team that she has worked on providing leadership, execution and results.
